Maxim
May 30th, 2008
As a result of its success in its primary markets, Maxim has spread out into plenty of other countries, including Argentina, Canada, India, Indonesia, Israel, Belgium, Romania, the Czech Republic, France (marketed under "Maximal"), Germany, Bulgaria, Greece, Italy, Korea, Mexico, Netherlands, Poland, Russia (where it stands now as the most popular men's magazine), Serbia, the Philippines, Singapore, Spain, Thailand, Ukraine, and Portugal (marketed under "Maxmen"). A wireless version of the magazine was launched in 2005 across cellular carriers in twenty European and Asian countries. In 1999, MaximOnline.com was created. It contains content not included in the print version and focuses on the same general topics, along with exclusive sections such as the "Girls of Maxim" galleries and the "Joke of the Day". "Maxim Video" contains video clips of interviews, music videos, photo shoots, and original content. The success of this website inspired Dennis Digital to create sites for its sister publications, such as Blender. In January 2002, Dennis Publishing established an online and retail video division, Dennis Media Group. In 2005 this division was disbanded and restructured to focus on creating video and multimedia content for the editorial branch of Dennis Digital. On February 5, 2005, Maxim launched their own radio channel on Sirius Satellite Radio, with several popular shows. The morning show, used to be hosted by DJs Steve Covino, Rich Davis and Spot. Covino & Rich airs from 3-7pm EST and replays from 6-10am the following weekday. While former Afternoon host Mike Bower moved to mornings. He is joined by Scooter and the provocative Producer Laura. The Nighttime Nation was hosted by Evan Roberts and Brian O'Leary with producer Rory Hamptons. Rory used to produce for Ron and Fez. In mid September of 2006 Evan quit Sirius leading to the end of the show. They took phone calls for one hour before leaving explaining the decision in which they spoke truthfully about Sirius, Maxim and satellite radio. Brian left the radio business, while Evan has been working at WFAN in NYC. The night time slot was taken over by John Devore and Diana Falzone. with producer Princess Lea. Originally on channel 145, in September 2005 Maxim Radio moved to Sirius channel 108. As of July 26, 2007, Stretch, host of the hourly "man-ER-tainment Report" moved to the late-morning shift, with his show starting at 10:00 AM Eastern. On June 5, 2006, the magazine announced plans to build a casino on the Las Vegas Strip north of Circus Circus, but the casino plan failed after local condominium owners complained that the proposed casino would ruin their view. The land was sold to MGM Mirage. On June 15, 2007, private equity firm Quadrangle Group, along with long-time media executive Kent Brownridge, announced the acquisition of the parent company of Maxim, Blender, Stuff and MaximOnline website, although Maxim will continued to be published by Dennis Publishing in the UK. Maxim is now published under Alpha Media Group.
Over all the years of its existence many celebrities: singers, actresses, models, etc. have posed for Maxim, such as: Jessica Simpson, Shania Twain, Christina Aguilera, Michelle Branch, Hilary Duff, Avril Lavigne, Tara Reid, Rebecca Romijn, Paula Garces, Brittany Murphy, Lucy Liu, Jennifer Love Hewitt, Shannon Elizabeth, Jessica Alba, Kristen Bell, Sophia Bush, Mary Elizabeth Winstead, Lacey Chabert, Rose McGowan, Megan Fox, Noureen DeWulf, Sarah Michelle Gellar, Elisha Cuthbert, Anna Kournikova, Kelly Kelly, Layla El, Brooke Adams, Carmen Electra, Christina Applegate, Kim Smith, Laura Prepon, Jamie-Lynn Sigler, Eva Longoria, Vanessa Minnillo, Roselyn Sanchez; and this is only a small part of them.
